H-E-B is profoundly grateful for the selfless sacrifice of America’s military heroes. As part of the year-round, companywide H-E-B Operation Appreciation campaign, stores across Texas will celebrate Independence Day with additional opportunities for customers to support America’s military families online and in-store.
On July 4, the H-E-B Facebook page posted a short video in honor of America’s Independence Day inviting customers to nominate an active duty service member for an extra special H-E-B care package — sent anywhere across the world — filled with Lone Star favorites and a taste of home. Customers will also be invited to fill the care package with love by writing inspirational words in the “comment” section of the post to be included on a notecard in the package. Nominations will be accepted from July 4 through July 24.
In partnership with Home for Our Troops, customers can raise a cup to those who serve. With every purchase of Café Ole Commemorative Blend coffee, H-E-B will give back a portion of each purchase to charities supporting the brave men and women of the U.S. Armed Forces, our veterans and military families in the more than 300 communities in which H-E-B serves.
The medium-bodied coffee with dark chocolate, warm spice and a smoky finish is available in ground, whole bean and single serve. To learn more, visit heb.com/ military.
“We selected Homes for Our Troops for the charity this year and the proceeds from this product allows us to give away a mortgage-free, specially adapted home to a severely wounded Veteran on Veterans Day this year,” said Jeff Ogan, Business Development Manager, H-E-B. “Café Ole by H-E-B will also fully-furnish the home for U.S. Army SFC Gabriel Monreal and his family.”
In 2013, the company launched H-E-B Operation Appreciation as a year-round initiative to support, honor and provide opportunities to military service members and their families. Through the H-E-B Operation Appreciation initiative, H-E-B has hired thousands of veterans and active-duty service members, including their family members. Additionally, each year, H-E-B’s statewide donation campaign raises funds for the Gary Sinise Foundation, Homes for Our Troops and Operation Finally Home and other military-serving non-profits, including the Military Child Education Coalition, Tragedy Assistance Program for Survivors and the United Service Organizations.